Jason Anello on Creating Food Web Content That Inspires Audiences

In Chapter 1 of 20 in his 2014 Capture Your Flag interview, creative director and marketing agency co-founder Jason Anello answers "How Are Learning to Apply Your Food Passions in New Ways?" Anello shares how after years applying his passion for food by cooking for others, he is now expanding into creating digital content around food and eating with others. After starting a supper club to bring people together for dinner time and then writing a blog, Anello tries new ways to use digital media and social media to create food content for the web that engages, entertains and inspires his audience.

Jason Anello is a founding partner and creative director at Manifold Partners, an award-winning marketing agency. Previously, Anello worked in creative leadership roles at Yahoo!, Ogilvy & Mather, and Digitas. Passionate about food, friendship and travel, Anello also runs the Forking Tasty food blog. He earned a BFA from University at Albany. 

Jason Anello on Three Ways to Have a More Memorable Meal With Friends

In Chapter 2 of 20 in his 2014 Capture Your Flag interview, creative director and marketing agency co-founder Jason Anello answers "What Are Your Favorite Ways to Share Food Adventures and Meals With Friends?" In his culinary adventures, Anello has found three ways to have a more memorable meal with friends. First is having courage to order crazy items on the menu for the table. Second is getting more people involved in the group so more food can be tried and more reactions can be observed. Third is to be spontaneous and less rigid about making dinner plans.

Jason Anello is a founding partner and creative director at Manifold Partners, an award-winning marketing agency. Previously, Anello worked in creative leadership roles at Yahoo!, Ogilvy & Mather, and Digitas. Passionate about food, friendship and travel, Anello also runs the Forking Tasty food blog. He earned a BFA from University at Albany. 

Jason Anello on Making a Positive Contribution Each and Every Day

In Chapter 3 of 20 in his 2014 Capture Your Flag interview, creative director and marketing agency co-founder Jason Anello answers "On a Daily Basis, What Does It Mean to Contribute in the Work That You Do?" Anello shares how he looks contribute each day by making a positive impact in the lives of those around him. If he is cooking, it may mean to make a memorable meal that will make the person he is eating with happy. If he is working, it may mean to add a creative insight or suggestion to a brainstorming conversation that makes an idea hole.

Jason Anello is a founding partner and creative director at Manifold Partners, an award-winning marketing agency. Previously, Anello worked in creative leadership roles at Yahoo!, Ogilvy & Mather, and Digitas. Passionate about food, friendship and travel, Anello also runs the Forking Tasty food blog. He earned a BFA from University at Albany. 

Jason Anello on Hosting an Annual Thanksgiving Potluck Dinner Party

In Chapter 4 of 20 in his 2014 Capture Your Flag interview, creative director and marketing agency co-founder Jason Anello answers "What Have You Learned from Your Experience Hosting an Annual Thanksgiving Dinner Party With Friends?" Anello shares how hosting a potluck dinner party for friends every Thanksgiving - Thanksbringing - has allowed him to experiment with different types of food and ways to cook turkey. Consistently hosting every year has also given him a lens to see how his friendships are evolving, including new faces of friends and babies, and what that has meant in his life.

Jason Anello is a founding partner and creative director at Manifold Partners, an award-winning marketing agency. Previously, Anello worked in creative leadership roles at Yahoo!, Ogilvy & Mather, and Digitas. Passionate about food, friendship and travel, Anello also runs the Forking Tasty food blog. He earned a BFA from University at Albany. 

Jason Anello on Parenting a Startup From Infancy To Adulthood

In Chapter 5 of 20 in his 2014 Capture Your Flag interview, creative director and marketing agency co-founder Jason Anello answers "To What Do You Aspire and How Has This Changed If At All Over the Past Five Years?" Over five years interviewing with Capture Your Flag, Anello maintains an aspiration toward discovering the next and new. He shares how his co-founder work parenting his startup marketing agency out of infancy toward adulthood embodies this focus. He notes that work has him "in the weeds" nurturing and caring for the business he co-founded and has helped to build over five years.

Jason Anello is a founding partner and creative director at Manifold Partners, an award-winning marketing agency. Previously, Anello worked in creative leadership roles at Yahoo!, Ogilvy & Mather, and Digitas. Passionate about food, friendship and travel, Anello also runs the Forking Tasty food blog. He earned a BFA from University at Albany. 

Cathy Erway on Learning Passions From Role Model Grandparents

In Chapter 1 of 20 in her 2014 Capture Your Flag interview, author and food writer Cathy Erway answers "What Were Your Grandparents Like and How Did They Influence Your Development?" Erway shares how one grandfather shared his appreciation for music and writing poetry with his grandchildren, influencing their artistic education path. Her other grandfather showed Erway an appreciation for having a passion for cooking and gardening.

Cathy Erway is an author, food writer, freelance copywriter, radio show host and teacher focused on healthy food advocacy. Her second book, "The Food of Taiwan: Recipes From the Beautiful Island" is a cookbook featuring Taiwanese recipes ranging from homestyle dishes to street food favorites. Her first book, "The Art of Eating In" developed from her blog "Not Eating Out in New York".  Erway earned a BA in creative writing from Emerson College. 

Cathy Erway on How Fourth of July BBQs Build Family Traditions

In Chapter 2 of 20 in her 2014 Capture Your Flag interview, author and food writer Cathy Erway answers "What Childhood Experiences Have Been Most Fundamental in Shaping Who You Are Today?" Erway shares how every Fourth of July her family and neighbors would come together for a barbeque to make large meals together. She shares how each year had a different theme and how Fourth of July BBQ food would be more than hamburgers and hot dogs.

Cathy Erway is an author, food writer, freelance copywriter, radio show host and teacher focused on healthy food advocacy. Her second book, "The Food of Taiwan: Recipes From the Beautiful Island" is a cookbook featuring Taiwanese recipes ranging from homestyle dishes to street food favorites. Her first book, "The Art of Eating In" developed from her blog "Not Eating Out in New York".  Erway earned a BA in creative writing from Emerson College. 

Cathy Erway on Writing a Cookbook About The Food of Taiwan

In Chapter 3 of 20 in her 2014 Capture Your Flag interview, author and food writer Cathy Erway answers "Since We Spoke a Year Ago, What Has Been the Most Exciting Thing to Happen in Your Life?" Erway shares how she has been working on a new cookbook about the food of Taiwan. She shares how the book will introduce American audiences to Taiwanese cooking and build awareness about the unique and flavorful dishes of Taiwan.

Cathy Erway is an author, food writer, freelance copywriter, radio show host and teacher focused on healthy food advocacy. Her second book, "The Food of Taiwan: Recipes From the Beautiful Island" is a cookbook featuring Taiwanese recipes ranging from homestyle dishes to street food favorites. Her first book, "The Art of Eating In" developed from her blog "Not Eating Out in New York".  Erway earned a BA in creative writing from Emerson College. 

Cathy Erway on What a Cookbook Writer Does After Recipes are Written

In Chapter 4 of 20 in her 2014 Capture Your Flag interview, author and food writer Cathy Erway answers "How Has Writing a Cookbook Compared and Contrasted to What You Expected It Would Be Like?" Erway shares what it has been like writing a full-color, photo-heavy cookbook and how it contrasts to writing her first book, a memoir. Erway's cookbook demands she cast a creative vision and also play a project manager role to complement the team of assistants, designers, editors, food stylists, and food photographers.

Cathy Erway is an author, food writer, freelance copywriter, radio show host and teacher focused on healthy food advocacy. Her second book, "The Food of Taiwan: Recipes From the Beautiful Island" is a cookbook featuring Taiwanese recipes ranging from homestyle dishes to street food favorites. Her first book, "The Art of Eating In" developed from her blog "Not Eating Out in New York".  Erway earned a BA in creative writing from Emerson College. 

Cathy Erway on Developing a Recipe Writing Style

In Chapter 5 of 20 in her 2014 Capture Your Flag interview, author and food writer Cathy Erway answers "When Did You First Become Interested in Writing Recipes?" As a food blogger, Erway learns to appreciate how her viewers like recipes for her food blog posts. Over time, she develops a layered recipe writing style to find her voice in the words and images she uses to showcase her dishes.

Cathy Erway is an author, food writer, freelance copywriter, radio show host and teacher focused on healthy food advocacy. Her second book, "The Food of Taiwan: Recipes From the Beautiful Island" is a cookbook featuring Taiwanese recipes ranging from homestyle dishes to street food favorites. Her first book, "The Art of Eating In" developed from her blog "Not Eating Out in New York".  Erway earned a BA in creative writing from Emerson College. 

Cathy Erway on Testing Cookbook Recipes by Hosting Dinner Parties

In Chapter 6 of 20 in her 2014 Capture Your Flag interview, author and food writer Cathy Erway answers "What Process Did You Use to Develop and Test the Recipes for Your Cookbook?" Erway shares how she added fun into the trial and error equation developing her cookbook recipes. She hosts a series of ten dinners, cooking ten dishes per dinner to cover the 100 recipe options for her cookbook. Erway gets feedback from dinner party attendees she uses to practice, refine and edit recipes.

Cathy Erway is an author, food writer, freelance copywriter, radio show host and teacher focused on healthy food advocacy. Her second book, "The Food of Taiwan: Recipes From the Beautiful Island" is a cookbook featuring Taiwanese recipes ranging from homestyle dishes to street food favorites. Her first book, "The Art of Eating In" developed from her blog "Not Eating Out in New York".  Erway earned a BA in creative writing from Emerson College. 

Cathy Erway on Photographing Food Recipes For a Cookbook

In Chapter 7 of 20 in her 2014 Capture Your Flag interview, author and food writer Cathy Erway answers "As Someone Passionate About Photography and Food Photography, What Was It Like to Go Through the Process of Photographing Your Food Recipes for Your Cookbook?" Erway shares how she navigates creative ownership of the food photography between her vision and that of her food photograper. She shares how she collaborated on food photography arranging dishes while photographing the recipes for her cookbook.

Cathy Erway is an author, food writer, freelance copywriter, radio show host and teacher focused on healthy food advocacy. Her second book, "The Food of Taiwan: Recipes From the Beautiful Island" is a cookbook featuring Taiwanese recipes ranging from homestyle dishes to street food favorites. Her first book, "The Art of Eating In" developed from her blog "Not Eating Out in New York".  Erway earned a BA in creative writing from Emerson College. 

Cathy Erway on Getting More Comfortable in Front of the Camera

In Chapter 8 of 20 in her 2014 Capture Your Flag interview, author and food writer Cathy Erway answers "How Have You Learned to Be More Comfortable in Uncomfortable Situations?" Erway shares how she has dealt with uncomfortable situations, namely being on camera. She shares how scripted television segments can be difficult given the time constraints and production needs. Erway finds unscripted media, especially radio, preferable to on-camera, as she gets a more liberating feel from the spontaneity of the shows. As she prepares for a new round of television appearances for her cookbook, she embraces the challenge by focusing on the Taiwanese food and cultural stories she plans to share with audiences.

Cathy Erway is an author, food writer, freelance copywriter, radio show host and teacher focused on healthy food advocacy. Her second book, "The Food of Taiwan: Recipes From the Beautiful Island" is a cookbook featuring Taiwanese recipes ranging from homestyle dishes to street food favorites. Her first book, "The Art of Eating In" developed from her blog "Not Eating Out in New York".  Erway earned a BA in creative writing from Emerson College. 

Cathy Erway on Building a Personal Brand of Not Eating Out

In Chapter 9 of 20 in her 2014 Capture Your Flag interview, author and food writer Cathy Erway answers "How Has Building Your Personal Brand Opened New Opportunities in Your Career?" Erway shares how since starting her blog, she has embraced and expanded on her brand of being the "not eating out" girl. She immerses herself in new food causes such as community supported agriculture (CSAs), farmers markets, urban gardens, chicken raising, and conscious awareness and consumption of food.

Cathy Erway is an author, food writer, freelance copywriter, radio show host and teacher focused on healthy food advocacy. Her second book, "The Food of Taiwan: Recipes From the Beautiful Island" is a cookbook featuring Taiwanese recipes ranging from homestyle dishes to street food favorites. Her first book, "The Art of Eating In" developed from her blog "Not Eating Out in New York".  Erway earned a BA in creative writing from Emerson College. 

Cathy Erway on Being Confident by Standing Behind What You Write

In Chapter 10 of 20 in her 2014 Capture Your Flag interview, author and food writer Cathy Erway answers "What Role Does Confidence Play in the Work That You Do?" Erway shares how being confident as a writer means publishing your own words and standing behind what you write. As an experienced freelance writer, Erway learns to be confident about writing knowing that once something is published it cannot be taken down like a blog entry.

Cathy Erway is an author, food writer, freelance copywriter, radio show host and teacher focused on healthy food advocacy. Her second book, "The Food of Taiwan: Recipes From the Beautiful Island" is a cookbook featuring Taiwanese recipes ranging from homestyle dishes to street food favorites. Her first book, "The Art of Eating In" developed from her blog "Not Eating Out in New York".  Erway earned a BA in creative writing from Emerson College. 

Cathy Erway on Why It Helps to Sometimes Be Hard on Yourself

In Chapter 11 of 20 in her 2014 Capture Your Flag interview, author and food writer Cathy Erway answers "What Role Does Living Up to the Expectations of Others Play into the Way You Live?" Erway shares how she uses self-discipline to stay motivated and hold herself accountable to her goals. She prefers being hard on herself to get things done and finish projects rather than relying on pressure from others.

Cathy Erway is an author, food writer, freelance copywriter, radio show host and teacher focused on healthy food advocacy. Her second book, "The Food of Taiwan: Recipes From the Beautiful Island" is a cookbook featuring Taiwanese recipes ranging from homestyle dishes to street food favorites. Her first book, "The Art of Eating In" developed from her blog "Not Eating Out in New York".  Erway earned a BA in creative writing from Emerson College. 

Cathy Erway on What It's Like to Work as an Advertising Copywriter

In Chapter 12 of 20 in her 2014 Capture Your Flag interview, author and food writer Cathy Erway answers "What Is It Like to Work as a Copywriter at an Advertising Agency?" Erway shares how she has worked in editorial advertising copywriting jobs since after graduating college. Working on product writing - product descriptions and web copy - provides her freelance creative writing work to complement food writing and freelance journalism pursuits.

Cathy Erway is an author, food writer, freelance copywriter, radio show host and teacher focused on healthy food advocacy. Her second book, "The Food of Taiwan: Recipes From the Beautiful Island" is a cookbook featuring Taiwanese recipes ranging from homestyle dishes to street food favorites. Her first book, "The Art of Eating In" developed from her blog "Not Eating Out in New York".  Erway earned a BA in creative writing from Emerson College. 

Cathy Erway on Feeling Part of a Group Working on Volunteer Projects

In Chapter 13 of 20 in her 2014 Capture Your Flag interview, author and food writer Cathy Erway answers "How Has Volunteering Impacted Your Learning and Development?" Erway shares how nonprofit volunteering allows her to commit to causes and feel part of a group working to make a difference. She notes how the nonprofit volunteer work is a nice complement to shorter-term freelance writing projects she takes on in her career.

Cathy Erway is an author, food writer, freelance copywriter, radio show host and teacher focused on healthy food advocacy. Her second book, "The Food of Taiwan: Recipes From the Beautiful Island" is a cookbook featuring Taiwanese recipes ranging from homestyle dishes to street food favorites. Her first book, "The Art of Eating In" developed from her blog "Not Eating Out in New York".  Erway earned a BA in creative writing from Emerson College.