In Chapter 7 of 13, high school and college teachers push entrepreneur Mike Germano to think differently and take risks in his digital media project pursuits. The encouragement not only propels Germano to enter politics at a young age, but also acts as an impetus for him to create the Carrot Creative social media agency in his mid-20s (www.carrotcreative.com).
Why Use Urban Planning in Experience Marketing - Jason Anello
In Chapter 6 of 13 of his 2009 Capture Your Flag interview with host Erik Michielsen, experience marketer Jason Anello translates an early interest in how cities are designed into customer design experience across New York, London, and Mumbai. Fascinated by city planning and resident behavior gets Yahoo Experimental Marketing Director Jason Anello one credit shy of an urbanization minor during his University at Albany undergraduate experience. His work designing Yahoo Yodel studios opens doors for Anello to actualize his concepts across large scale Yahoo events, including Yahoo Yodel Studios. View more at career learning and development videos at http://www.captureyourflag.com
How to Teach Grandchildren to Be Inclusive - Jason Anello
In Chapter 9 of 13, while growing up in Oyster Bay, New York, Jason Anello learns how to accept differences in others and stay positive through his Grandfather's open-mindedness and inclusive behavior.
Learning to Dream Big from Michigan Professor Noel Tichy - J.T. Allen
In Chapter 13 of 14, entrepreneur J.T. Allen shares his formative college experience working with University of Michigan Business School (www.bus.umich.edu) professor Noel Tichy (www.noeltichy.com). Tichy, a renowned leadership scholar and author, challenges Allen to think creatively about problem-solving. Watching 100s of hours of footage with Tichy, Allen learns how to dream big with confidence.
Why to Study Abroad in Mexico with AIESEC Program - J.T. Allen
In Chapter 12 of 14, J.T. Allen studies abroad in Mexico City through student program AIESEC (www.aiesec.org) while attending college at the University of Michigan. Staying with an elderly Mexican woman whose only English knowledge is the word "butter" provides basis for Allen learning Spanish and building a relationship. The immersion, and related uncomfort, pushes Allen to reach his goal to learn Spanish and return home more fulfilled as a result.
How Town Ethnic Diversity Shapes Education and Values - J.T. Allen
In Chapter 11 of 14, entrepreneur J.T. Allen's values and open-mindedness form early as a child growing up in Flint, Michigan. The city's ethnic and cultural diversity shape Allen's future education. By appreciating differences, Allen learns to be when communicating and building relationships.
How Improving Education System Shapes Purpose - J.T. Allen
In Chapter 10 of 14, entrepreneur J.T. Allen gets inspired to create his educational services firm, MyFootpath.com, after experiencing frustration seeing political inefficiencies at work in education.
How to Apply a Business Education to Politics - J.T. Allen
In Chapter 9 of 14, J.T. Allen chooses to attend the University of Michigan to study political science but soon learns he finds business classes more interesting. Years later, as an entrepreneur, Allen applies business concepts, including incentive structures championed by author Ayn Rand, in identifying ways to address political problems in the education system.
How to Shift College Education Marketing Strategy - J.T. Allen
In Chapter 4 of 14, MyFootpath.com founder J.T. Allen learns different motivations driving individuals to seek a college education. Specifically, Allen sees the variance by demographic and, further, differences in purpose. This recognition helps Allen adapt marketing strategy and shift customer focus from high school students to mid 20s to 40s clients.
How to Create a Profitable Education Services Firm - J.T. Allen
In Chapter 3 of 14, MyFootpath.com founder J.T. Allen shares how he and his mother started the company to help others navigate education and how it has evolved into a focused, profitable education information services business built for growth. Ten years of experimentation has shaped MyFootpath.com's business model into helping people find what comes next in life.
Why to Work Full-Time Before Law School - Jen Duberstein
In Chapter 18 of 18, Major League Soccer legal counsel and Northwestern Law School graduate Jen Duberstein advises college graduates considering law school to gather full-time work experience before applying to law school. Duberstein shares how the time working provides law school applicants time to respect legal career commitment and prevent unhappy scenario of not liking law and being locked into three years of school and three years practicing to pay off loans.
Why Making a Memorable Impression Matters - Jen Duberstein
In Chapter 17 of 18, Major League Soccer (MLS) legal counsel Jen Duberstein leans on her grandmother's advice to "tell it like it is, sweetie" to take an open, expressive, approachable outlook on communication. Duberstein learns the value of making a memorable, lasting impression in building relationships and making connections.
How to Be Fearless When Meeting New People - Jen Duberstein
In Chapter 11 of 18, Jen Duberstein learns to treat all people with respect regardless of level while growing up in Washington D.C. surrounded by high-level politicians and professionals, including the President of the United States (POTUS). The constant exposure teaches Duberstein to be confident in meeting all types of people and to be fearless when approaching individuals. Quoting her grandmother, "Everyone puts their pants on one leg at a time", Duberstein, now a Major League Soccer legal counsel, shares how she applies this approach in her career.
How to Set Short and Long Term Career Goals - Jen Duberstein
In Chapter 9 of 18, University of Michigan graduate Jen Duberstein, now legal counsel at Major League Soccer, accepts an entry-level sports media job and learns importance of setting 5-year, 10-year, and 25-year goals from mentor Dr. Harvey Schiller, ex-president of TBS Sports. The goals provide a path to pursue and revise, helping Duberstein avoid blindly searching for answers in world without goals. Duberstein finds this one of the top two lessons learned to date in her career.
How to Excel in Internships and Entry-Level Jobs - Jen Duberstein
In Chapter 8 of 18, Major League Soccer (MLS) legal counsel Jen Duberstein highlights the importance of commitment and willingness to work extra when trying to establish a career in sports, media and entertainment. Referencing her present work with interns, Duberstein highlights how interns and entry-level staff working extra to help the team make an impact and get remembered for future opportunities.
How to Assess New Career Opportunities - Jen Duberstein
In Chapter 7 of 18, Major League Soccer (MLS) legal counsel Jen Duberstein shares her father's advice to seek opportunities that open more doors than they close. Whenever interviewing for new positions or considering new career paths, Duberstein asks this question to find opportunities that provide growth and learning experiences in line with her long-term goals.
How to Apply Law Degree in Sports Career - Jen Duberstein
In Chapter 6 of 18, Jen Duberstein learns the importance and relevance of applying a law degree in a sports career. While working sports public relations and media production at NBA on TNT, Atlanta Thrashers, & Goodwill Games, Duberstein is exposed to several groups and realizes sports industry executives all have law degrees. Duberstein then chooses to attend Northwestern University Law School to learn law and apply to sports legal and business career pursuits that eventually land her a job at Major League Soccer (MLS).
How Media Relations Job Shapes Sports Career - Jen Duberstein
In Chapter 5 of 18, Jen Duberstein learns to remain patient while working a post-college internship, eventually landing an entry-level media relations and broadcast production role in Atlanta. Daytime and evening positions at the Goodwill Games, Atlanta Thrashers, & NBA on TNT provide Duberstein, now a Major League Soccer (MLS) attorney, an introduction to the world of sports she uses to establish her career.