In Chapter 11 of 15, "The Art of Eating In" author and "Not Eating Out in New York" blogger Cathy Erway shares developmental influences shaping her writing voice. As a blogger, Erway learns to embrace a niche topic - not eating out in New York City restaurants for two years - and build a confessional, personal diary around it. This ultimately leads to a book deal with Penguin / Gotham for "The Art of Eating In." Erway also shares how classic food writer M.F.K. Fisher and her book "The Gastronomical Me" shaped her diary like approach. Erway ponders whether Fisher would be a blogger in modern times.