In Chapter 7 of 19 in his 2014 Capture Your Flag interview, standup comedian and Vooza founder Matt Ruby answers "What Have You Found Most Interesting About Creating New Characters for Other People to Play?" Writing comedy for Vooza, a web series satiring startup culture, Ruby finds creating characters for standup comedians to play is about understanding their strengths and building structure in the role to bring out their best in both scripted and unscripted moments.
Matt Ruby is a standup comedian based in New York City. He also founded Vooza, on online comic strip web series that makes fun of tech startup culture. As an actor, director, writer and producer, Ruby leads the creative direction for the team. Before his comedy career, Matt was employee #1 at 37Signals. He graduated from Northwestern University.