In Chapter 12 of 16 in his 2014 Capture Your Flag interview, Randall Metting answers "How Are You Using Product Placement Marketing to Grow Brand Awareness?" Metting shares how his team was able to secure free product placement for its Dulce Vida tequila on FX Network's show The Bridge.
Randall Metting is a brand development and marketing manager at Dulce Vida Spirits in Austin, Texas. Over 17 years, he has built brands in spirits, luxury real estate and lifestyle, music, and sports industries. He has been a radio personality at KGSR Radio and a marketer at a hyperlocal startup acquired by NBC Universal. Metting earned a BA in Advertising from the University of Florida and started his career at The Coca-Cola Company.