In Chapter 9 of 16 in his 2014 Capture Your Flag interview, Randall Metting answers "What Role Does Storytelling Play in Your Brand Development Work?" Metting shares how he uses story to build brand awareness and differentiate his product from competitors.
Randall Metting is a brand development and marketing manager at Dulce Vida Spirits in Austin, Texas. Over 17 years, he has built brands in spirits, luxury real estate and lifestyle, music, and sports industries. He has been a radio personality at KGSR Radio and a marketer at a hyperlocal startup acquired by NBC Universal. Metting earned a BA in Advertising from the University of Florida and started his career at The Coca-Cola Company.