In Chapter 9 of 13 in his 2011 Capture Your Flag interview with host Erik Michielsen, data analytics expert Ken Rona answers "What Do You Enjoy Most About Telling Stories with Data?" Coming from an academic background, Rona finds delivering game changing moments a highlight in his work. By using business analytics and data, Rona can come across something new and create that game changing analysis that changes strategy at scale and creates very large bottom line impact. Rona is currently VP Audience Insights and Ad Sales Partnerships at Turner Broadcasting. Previously, Rona has worked in roles in data analytics at IXI Digital and AOL and management consulting at McKinsey & Co. He earned a BA and MA in Political Science from Stony Brook University and a PhD in Behavioral Economics from Duke University.