Doug Jaeger on Cultivating Creative Aspirations to Make a Difference

In Chapter 3 of 14 in his 2013 Capture Your Flag interview, creative director and brand marketer Doug Jaeger answers "How Are Your Aspirations Changing As Your Experience Grows?" Jaeger continues to seek ways he can leave behind a legacy in what he creates. He works strike a balance between experimental projects such as silverware design and other ways to make things, including films, that can change user behavior or culture in meaningful ways. Doug Jaeger is co-founder and creative director at JaegerSloan Inc. where he focuses on brand and experimental marketing for clients such as Squarespace, Samsung and PwC. He is an adjunct professor at New York's School of Visual Arts (SVA) and co-curator of JnrlStr. He graduated from Syracuse University.