In Chapter 9 of 17 in his 2011 Capture Your Flag interview with host Erik Michielsen, designer and educator Jon Kolko shares where he finds purpose in humanitarian focused design. He calculates purpose using a comparison between humanitarian efforts to large scale social problems and consumer product design. Kolko is the executive director of design strategy at venture accelerator, Thinktiv (www.thinktiv.com). He is the founder and director of the Austin School for Design (www.ac4d.com). Previously, he worked at frog design and was a professor of Interactive and Industrial Design at the Savannah College of Art and Design (SCAD). He has authored multiple books on design. Kolko earned his Masters in Human Computer Interaction (MHI) and BFA in Design from Carnegie Mellon University.