In Chapter 17 of 17 in his 2012 interview, entrepreneur Doug Jaeger answers "How Can Art Projects Lead to Creative Careers?" By teaching students and running a gallery, Jaeger pushes young creative talent to turn art passion projects into commercial, money making efforts. He shares how changing tools, from Etsy and Tumblr to Square, are helping lower barriers to entry for young creative talent. Doug Jaeger is the co-founder of JaegerSloan, a multimedia design services firm in New York City. His street front office doubles as the JS55 Gallery. Jaeger is also an adjunct professor at the School of Visual Arts (SVA). He graduated from Syracuse University.