In Chapter 16 of 17 of his 2010 Capture Your Flag interview with host Erik Michielsen, entrepreneur, innovator and Moo.com CEO Richard Moross learns to prioritize and order responsibilities as his leadership experience grows. The trial and error experience builds over time and allows Moross to filter less important tasks from more pressing ones. Moross is founder and CEO of Moo.com. Before starting Moo.com, an award-winning online print business, Moross was a senior design strategist at Imagination, the world's largest independent design company. He graduated from the University of Sussex, where he majored in philosophy and politics.