In Chapter 6 of 10 of her 2010 Capture Your Flag interview with host Erik Michielsen, marketing innovator and digital strategist Caroline Giegerich shares her thoughts on defining and creating innovative thinking. As a marketer, Giegerich defines innovation as a product of awareness, having your eyes open all the time. She intentionally puts herself outside the office on the street to look for new marketing ideas and ways to communicate with people. This leads Giegerich to change her routine and rhythm each week, including biking to work one day a week in Los Angeles. Giegerich is currently Director of Innovations at Initiative, where she brainstorms and executes cross-platform marketing strategies. She has worked in online marketing roles at both HBO and the Los Angeles Times. She holds a BA in Pre-Med Sciences and Philosophy from Brown University.