In Chapter 4 of 10 of her 2010 Capture Your Flag interview with host Erik Michielsen, marketing innovator and digital strategist Caroline Giegerich furthers her career by participating in conference and event speaking opportunities. The experiences introduce Giegerich to industry peers and the conversation provides an educational and motivational experience Giegerich Giegerich is currently Director of Innovations at Initiative, where she brainstorms and executes cross-platform marketing strategies. She has worked in online marketing roles at both HBO and the Los Angeles Times. She holds a BA in Pre-Med Sciences and Philosophy from Brown University.