In Chapter 11 of 16 in his 2011 Capture Your Flag interview, cloud computing technology executive Marc Ferrentino answers "What Have Your Experiences Taught You About What Makes a Product Great?" In addition to solving a problem, Ferrentino underscores the importance of consistently delivering great experiences via product design. As a result, he notes the importance of having one person responsible for managing that experience choreography. Ferrentino is Chief Technology Officer (CTO) of cloud computing at BMC Software. Previously, he was Chief Technology Architect (CTA) at Salesforce.com. Previous to Salesforce.com, Ferrentino worked in mobile and Internet startups and at Goldman Sachs. He earned a BSEE in electrical engineering from the University of Michigan.