In Chapter 4 of 13 in his 2011 Capture Your Flag interview with host Erik Michielsen, Moo.com CEO and London entrepreneur Richard Moross answers "Where Have Your Parents Been Most Supportive to Your Career Development?" He shares how the massive emotional support from parents and family helped him make the transition from a salary job to a new world as an entrepreneur. After making the transition, Moross finds additional support in his brother and sister, who both help in different ways to help the company grow. Moross is founder and CEO of Moo.com. Before starting Moo.com, an award-winning online print business, Moross was a senior design strategist at Imagination, the world's largest independent design company. He graduated from the University of Sussex, where he majored in philosophy and politics.