In Chapter 3 of 17 in his 2012 interview, London entrepreneur and Moo.com CEO Richard Moross answers "How Are Your Family Relationships Changing as You Get Older?" Moross notes the slow change that comes with family relationships. As he gets older and sees his lifestyle becoming more similar to his parents, he finds it easier to connect with his parents. Moross finds synching into similar patterns, principles, and rules of being a grown-up help him better connect with siblings as well. Moross is founder and CEO of Moo.com and a leader in the London startup scene. Before starting Moo.com, an award-winning online print business, Moross was a strategist at Imagination, the world's largest independent design company. He graduated from the University of Sussex, where he majored in philosophy and politics.