How Letterman and Cheers Writer Inspired Move to VH1 - Mark Graham

In Chapter 8 of 13, General Motors OnStar marketer Mark Graham cultivates a relationship with VH1 executive Fred Graver over two years while also continuing his pop culture blog www.whatevs.org. Graham's persistence and communication help him land a New York-based VH1 opportunity in line with his digital marketing and blogging experience.