In Chapter 5 of 13, while growing up in Brownsville, Brooklyn, Phil McKenzie's Barbados and Guyana-born parents teach him cultural appreciation through immersive childhood experiences in museums, libraries, parks, and architectural firm offices. These experiences shape McKenzie's future choices for education and career. Phil McKenzie graduated from Howard University and earned an MBA from the Duke University Fuqua School of Business. Before starting FREE DMC and the Influencer Conference, McKenzie worked for eight years in sales and trading at Goldman Sachs.