In Chapter 7 of 12, business analytics expert and behavioral economics PhD Ken Rona shares the challenges leaving behind academic research to join McKinsey working in client services as a management consultant. McKinsey, known for hiring people from non-traditional backgrounds, immerses Rona in business training. Rona learns how to tolerate ambiguity in solving business problems. Moreover, he learns about peer driven motivation and the resulting self comparative elements pushing everyone to perform at high levels.