In Chapter 3 of 12 in his 2011 Capture Your Flag interview with host Erik Michielsen, product designer and software engineer Chris Hinkle shares how growing up around a family of musicians influenced his development as a creative professional. Hinkle learns to be more emotionally expressive in his music and later channels that approach in his programming and product design work. Hinkle currently designs products and develops software for The Barbarian Group digital marketing services company. Previously, he worked at HUGE and R/GA digital advertising agencies. He has also founded a product incubation laboratory, The Hinkle Way.