In Chapter 3 of 17, engineer and Salesforce.com Chief Technology Architect Marc Ferrentino is nurtured and encouraged by parents who recognize what he enjoyed and where he exceled. Ferrentino's parents translate his love for tinkering, technology and science fiction into an engineering career, repeating to him daily that he would one day be an engineer. To this day, Ferrentino puts down occupation as engineer no matter what his role in an organization.