In Chapter 16 of 22 of his 2010 Capture Your Flag interview with host Erik Michielsen, international Internet product management executive Ramsey Pryor shares how profit and loss responsibility motivates performance in his field. Pryor details the importance of motivating managers financially, comparing East Coast and West Coast Internet business cultures. To Pryor, East Coast product management styles are more financially and numbers driven, imparting a business management feel. Pryor notes how West Coast style differs, as it takes a more developmental and technical specification focus, imparting a more technologist feel.