In Chapter 5 of 12 in his 2011 Capture Your Flag interview with host Erik Michielsen, innovation strategist Hammans Stallings shares how quantitative decisions tools can help understand human behavior. He notes how both economics and psychology have gone through arcs thinking about people independently in their respective models. Stallings notes that analytic models that capture base assumptions allow you to capture differences to compare and contrast behavior against the model. Stallings is currently a Senior Strategist at frog design. Previously he worked in business strategy at Dell and investment banking at Stephens. He earned an MBA from the Kellogg School of Management at Northwestern University, a MS in Technology Commercialization from the University of Texas McCombs School of Business and a BA in Economics and Psychology from the University of Virginia.