In Chapter 8 of 18 in her 2011 Capture Your Flag interview with host Erik Michielsen, interaction designer and researcher Lauren Serota graduates at the top of her college class and then struggles to find work. She broadens her horizons and takes a design recruiting job, where she learns about people and hones her interests. Ultimately, the experience positions Serota for design research work. Serota is an interaction designer at frog design - http://frogdesign.com - and a professor at the Austin Center for Design - http://ac4d.com . She earned her bachelors degree in industrial design from the Savannah College of Art and Design (SCAD).