In Chapter 9 of 13, social media expert and Carrot Creative co-founder Mike Germano shares views on relationships and trust. Germano notes people often trust each other more when they know more about each other. Social media information sharing facilitates creating and building basic building blocks establishing trusting relationships. The sharing - hometown, interests, job, pictures - provide an openness that creates more ways people can find common interests and bond over them. Germano highlights that these connections have always existed and that social media enables them to happen much more rapidly than ever before.