How Startup Goals and Strategy Evolve - J.T. Allen

In Chapter 2 of 14, entrepreneur and MyFootpath.com founder J.T. Allen reflects on 10 years doing business the evolution of goals and aspirations in that time. Success did not come immediately, and Allen highlights how perseverance through three strategy shifts has allowed MyFootpath.com to see 10X revenue multiple growth between 2008 and 2009.