In Chapter 3 of 18 in her 2011 Capture Your Flag interview with host Erik Michielsen, interaction designer and researcher Lauren Serota shares how her parents and music industry teenage jobs shaped her work ethic. Her parents teach Serota the value of hard work and balance. Her music public relations jobs teach her the importance of not only building relationships but also to meet someone with an open mind. Serota is an interaction designer at frog design - http://frogdesign.com - and a professor at the Austin Center for Design - http://ac4d.com . She earned her bachelors degree in industrial design from the Savannah College of Art and Design (SCAD).