In Chapter 14 of 16 in his 2010 Cature Your Flag interview, social entrepreneur and technology consultant Michael Olsen walks through the Kilifi Kids non-profit decision making process for its mobile health (mhealth) project. First, Olsen and his team confirm there is community-based support within Kilifi to provide project resources. Two, his team identifies senior public health support, specifically at the Kenya Ministry of Health (MOH). Third, Olsen reviews at technology capability, ease of use, cost, and scalability and confirms technology, developed by organizations such as UNICEF, available and ready. Lastly, Olsen then confirms there is a story and an investment pitch that will resonate with project funders. Only after working through these decision inputs does Olsen green light and initiate the mobile health project.