How to Assess Trust and Establish Trustworthiness - Alan McNab

In Chapter 8 of 17 in his 2010 Capture Your Flag interview with host Erik Michielsen, customer advocacy marketing executive Alan McNab shares how to assess trust and establish trustworthiness in business relationships. He highlights four key areas of assessing trust using four types of action: reliability, expertise, presence, and sincerity. He provides an example of how this framework operates by drawing on his experience working at Cisco. McNab holds a BSEE in Electrical Engineering from Santa Clara University and an MBA from Trinity College in Dublin, Ireland. He has worked in various technology marketing roles at Hewlett-Packard, Cisco, Motorola, and is now Vice President, Customer Advocacy at NCR based in Dublin.
 
 

Would Your Organization Benefit from Using Capture Your Flag Videos Internally?

license capture your flag NEAR PEER video content for YOUR ORGANIZATION.

Since 2009, Capture Your Flag has interviewed a cohort of rising leaders who share lessons from their journeys to help others plan, pursue and achieve life and career aspirations.  The resulting 3000+ Near Peer Video Library can be licensed for commercial use.