In Chapter 17 of 18 in her 2011 Capture Your Flag interview with host Erik Michielsen, interaction designer and researcher Lauren Serota describes how people and choreography play into an interactive design experience. She notes how some design experiences are intentionally seamless or organic, such as using a mobile phone, whereas others are planned. Serota is an interaction designer at frog design - http://frogdesign.com - and a professor at the Austin Center for Design - http://ac4d.com . She earned her bachelors degree in industrial design from the Savannah College of Art and Design (SCAD).