How to Market and Promote Yourself on a Budget - Cathy Erway

In Chapter 4 of 19 in her 2011 Capture Your Flag interview with Erik Michielsen, author and food writer Cathy Erway shares what she learned about marketing and promoting herself and her first book, "The Art of Eating In." She learns to couple continuous blogging with participating in events around New York City, including cookoffs and supper clubs. Erway is the author of "The Art of Eating In: How I learned to Stop Spending and Love the Stove." She writes two blogs, "Not Eating Out in New York" (http://www.noteatingoutinny.com ) and "Lunch at Six Point" (http://www.lunchatsixpoint.com ). Erway earned her B.A. in Creative Writing from Emerson College.