How to Overcome Common Influencer Brand Marketing Mistakes - Phil McKenzie

In Chapter 11 of 12 in his 2010 Capture Your Flag interview with host Erik Michielsen, media and publishing entrepreneur Phil McKenzie shares how fear and knowledge gaps limit brand marketer ability to connect with influencers and tastemakers. Additionally, short-term timelines - predicated by Wall Street quarterly earnings pressures - causes breakdowns in longer-term influencer community connection.  Phil McKenzie graduated from Howard University and earned an MBA from the Duke University Fuqua School of Business.  Before starting FREE DMC and the Influencer Conference, McKenzie worked for eight years in sales and trading at Goldman Sachs.
 
 

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