In Chapter 3 of 10, creative talent agent Stephanie Redlener builds upon why she advises others create their own career by detailing how to personalize one's own career ladder. Redlener notes the notion of 25-year company careers, complete with traditional career ladder progress up the chain are no longer the norm. As a result, she encourages clients to take ownership of their skills and goals and personalize their own career ladder. Redlener is an advertising industry recruiter for The Talent Business (http://www.thetalentbusiness.com).