How to Use Story to Frame and Solve Problems - Hammans Stallings

In Chapter 14 of 22 in his 2012 Capture Your Flag interview, innovation strategist Hammans Stallings answers "Why Do You Believe the Best Stories Solve Multiple Problems?"  Stallings shares how story form and story end, typically resolution of a conflict, are natural ways to communicate complex problems.  He adds how story allows you to simplify complex problems and break down the story meaning in ways that can connect differently with different audiences.  This is Hammans Stallings' Year 2 CYF interview.  Stallings is currently a Senior Strategist at frog design.  Previously he worked in business strategy at Dell and investment banking at Stephens.  He earned an MBA from the Northwestern University Kellogg School of Management, a MS in Technology Commercialization from the University of Texas McCombs School of Business and a BA in Economics and Psychology from the University of Virginia.