In Chapter 6 of 17 in his 2012 interview, London entrepreneur and Moo.com CEO Richard Moross answers "How Do You Value Your Business Network?" Moross sees the strength of his network as how much it provides value to others rather than how much it provides value to him. He finds great joy finding opportunities to help people by making connections with his network. This is especially true with the recruiting, hiring and job seeking process, as Moross finds it eliminates inefficiency and insincerity that come with recruiting, sourcing, and headhunting firms. Moross is founder and CEO of Moo.com and a leader in the London startup scene. Before starting Moo.com, an award-winning online print business, Moross was a strategist at Imagination, the world's largest independent design company. He graduated from the University of Sussex, where he majored in philosophy and politics.