In Chapter 4 of 21 in her 2013 Capture Your Flag interview, creative director and educator Lauren Serota answers "What is Getting Easier and What is Getting Harder in Your Life?" Serota notes the challenge of taking on management responsibilities after getting promoted from her hands-on interaction design and design research role to an associate creative director job. Specifically, she finds challenging to not do the work and instead to delegate the work and empower those doing it. After teaching design for three years and getting public speaking experience, she finds it easier to think on her feet and adapt to different situations.
Lauren Serota works as an associate creative director at frog design. She is also a teacher at the Austin Center for Design (AC4D). Serota earned a bachelor's degree in industrial design from the Savannah College of Art and Design (SCAD).