In Chapter 1 of 15, leadership philosopher and bootstrap business expert Bijoy Goswami shares how his parents have taught him to be more accepting of other cultures. Goswami's parents came from opposite backgrounds in India - his mom raised English-speaking in an aristocratic south Indian household, his father raised a Brahman, Hindu, Bengali in the north. As they work through the religious, spiritual, and cultural context building a marriage and living abroad in Taiwan and Hong Kong, their son learns by watching and modeling their behavior. He ties it to "Freakonomics" chapter on parenting that highlights how children model their parents' actions.