In Chapter 13 of 17 in his 2012 interview, entrepreneur Doug Jaeger answers "How Are You Improving Your Storytelling Skills?" Jaeger notes how getting involved in film has helped him better understand how stories can be told and used to sell a concept or idea. The process teaches him how to apply existing skills and develop new ones to better serve clients and build his business. Doug Jaeger is the co-founder of JaegerSloan, a multimedia design services firm in New York City. His street front office doubles as the JS55 Gallery. Jaeger is also an adjunct professor at the School of Visual Arts (SVA). He graduated from Syracuse University.