In Chapter 2 of 13, Phil McKenzie departs his Goldman Sachs trading role to join a Brooklyn non-profit. There, he builds start-up publishing company Free Magazine, catered to modern professionals - Renaissance men - in arts, philanthropy, music, film, and current affairs. McKenzie graduated from Howard University and earned an MBA from the Duke University Fuqua School of Business. Before starting FREE DMC and the Influencer Conference, McKenzie worked for eight years in sales and trading at Goldman Sachs.