In Chapter 17 of 17 in his 2013 Capture Your Flag interview, educator and entrepreneur Michael Margolis answers "What Procedures and Processes Are You Putting in Place to Manage Company Growth?" Margolis builds a business operations strategy around a four element model. Water is used to create regular meetings to gauge employee emotion and to get feedback. Fire is addresses problems and projects. Earth focuses on operations procedures, namely recruiting, retention, and routines. Lastly, air addresses the future. Michael Margolis is founder and president of Get Storied, an education and publishing platform dedicated to teaching the world how to think in narrative. He earned a B.A. in Cultural Anthropology from Tufts University.