In Chapter 1 of 14 in his 2013 Capture Your Flag interview, Moo.com CEO Richard Moross answers "What Childhood Experiences Have Been Most Fundamental in Shaping Who You Are Today?" Moross shares how several "knock back moments" in his childhood fueled anger he equates to Incredible Hulk moments. Over time, he learns to channel this anger and frustration into motivation, which he ultimately uses to start a business and become an entrepreneur. Richard Moross is founder and CEO of award-winning online print business Moo.com. He is a member of Young Presidents Organization (YPO) and a board member at Ladbrokes PLC. Before Moo.com, Moross was a strategist at design firm Imagination. He graduated from the University of Sussex.