In Chapter 18 of 23 in his 2013 Capture Your Flag interview, author and public speaker Simon Sinek answers "How Are You Challenging Yourself to Improve As a Writer?" Sinek shares how he embraces challenge and works to improve his writing by trying new things such as writing fiction. He notes going to unfamiliar places helps him build both competence and confidence as he develops his writing skills. Simon Sinek teaches leaders and organizations how to inspire people. Sinek is the author of two books, "Leaders Eat Last: Why Some Teams Come Together and Others Don't" and "Start With Why: How Great Leaders Inspire Everyone to Take Action". He is a public speaker, an adjunct professor at Columbia University and a Brandeis University graduate.