In Chapter 8 of 10 of her 2010 Capture Your Flag interview with host Erik Michielsen, marketing innovator and digital strategist Caroline Giegerich defines what it means to check-in using social media such as Foursquare and the resulting art behind the check-in experience. Giegerich ties both product and personal branding to the check-in experience and how location-specific or brand-specific check-ins help define a person over time. Giegerich is currently Director of Innovations at Initiative, where she brainstorms and executes cross-platform marketing strategies. She has worked in online marketing roles at both HBO and the Los Angeles Times. She holds a BA in Pre-Med Sciences and Philosophy from Brown University.