In Chapter 8 of 19 in his 2012 Capture Your Flag interview, social media ad agency CEO Mike Germano answers "What Does It Mean to Be a Leader in What You Do?" Germano differentiates between industry leadership and company or community leadership. He focuses less on self-promotion and more on bringing people together to accomplish goals and produce team-based work. Mike Germano is co-founder and CEO of DUMBO, Brooklyn based social media advertising agency Carrot Creative. Previously, Germano ran for and was elected to public office in Connecticut. He is a graduate of Quinnipiac University.