In Chapter 1 of 17 in his 2012 interview, London entrepreneur and Moo.com CEO Richard Moross answers "What Do You Enjoy Most About What You Do?" Moross finds reward working with his colleagues, channeling his passion in its product and doing so all the while learning new business skills. Collectively, the people, passion, and purpose allow him to tie his curiosity and expression to creating value in the world. Moross is founder and CEO of Moo.com and a leader in the London startup scene. Before starting Moo.com, an award-winning online print business, Moross was a strategist at Imagination, the world's largest independent design company. He graduated from the University of Sussex, where he majored in philosophy and politics.