In Chapter 11 of 15 in his 2010 Capture Your Flag interview with host Erik Michielsen, entrepreneur, creative director, and experience marketer Jason Anello shares why a good business partner is someone you can inherently trust. Trust creates a stable base that allows for more open conversation through good times and bad. By understanding partner strengths and weaknesses, Anello and his team can run the business more efficiently. Anello is the co-founder of non-traditional marketing agency Manifold Partners - www.wearemanifold.com . He is the co-founder of Brooklyn-based supper club Forking Tasty - www.forkingtasty.com . Previously he held creative leadership positions as an Ideologist at Yahoo's Buzz Marketing team and as an associate creative director at Ogilvy & Mather - www.ogilvy.com . Anello is an alumnus of the University at Albany - www.albany.edu .