Why Big Record Labels Are So Great Creating Superstars - Andrew Epstein

In Chapter 15 of 15, Island Def Jam executive Andy Epstein shares how label goals - to create and monetize superstars - do not change while other elements do.  Amidst declining music sales, labels are building "360 degree" artist relationships, built on advertising, touring, merchandise, and music sales, to create superstars. 

 
 

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