In Chapter 8 of 13, Phil McKenzie shares how a desire to more deeply connect to the African American experience propelled his decision to choose Howard University, a historically black college and university (HBCU), in Washington D.C. for college after graduating Brooklyn Tech High School. Phil McKenzie graduated from Howard University and earned an MBA from the Duke University Fuqua School of Business. Before starting FREE DMC and the Influencer Conference, McKenzie worked for eight years in sales and trading at Goldman Sachs.