In Chapter 14 of 16 of her 2010 Capture Your Flag interview with host Erik Michielsen, Food and Wine Magazine 2010 Home Cook Superstar, Bon Appetit contributor, and food entrepreneur Sarah Simmons shares why she strives to raise food consciousness - an awareness of what we eat - in her fresh food advocacy, writing, and cooking pursuits. Simmons sets a priority on educating and communicating food nutrition and ingredients to help transform an American culture long on fast food and dining out and short on culinary nutritional understanding and acknowledgment. Learn more about Sarah at http://sarahmcsimmons.com.