In Chapter 4 of 13, Carrot Creative (www.carrotcreative.com) social media agency co-founder and social media expert Mike Germano shares difference in risk tolerance and profiles between government and business. Using his experience as a public sector elected official and a private sector entrepreneur Germano frames the conversation in context of risk and failure. Whereas business innovation and risk-taking can push businesses to fail, learn, and reinvent, governments and municipalities cannot fail. As a young, idealistic, passionate person applying innovation to create change, Germano finds public sector risk profile a better fit than private sector at this stage in his career.